Search Engine Optimization Guide

So you want to increase your solution’s traffic from search engines? Here are some tips:

  1. Develop Content Users Are Searching For
    The best way to increase traffic to your product page is to ensure your content matches what web searchers are looking for.

    We highly recommend using Google Keyword Planner. Use this tool to find high value keywords that are searched at high volumes. Try entering keywords on topics that are related to your solution’s capabilities. Where search volume for similar keywords is high, make sure your product will be positioned well in the eyes of these searchers. If you find keywords that are synonyms, you can use both in your listing content to ensure your page appears for both variations.

  2. Update Your Content Regularly
    Updated content is seen by search engines as an indicator of that content’s relevance. Ensure you update your content frequently.

  3. Optimize your product name
    Your product name carries a lot of weight in the eyes of search engines. Add a few keywords to the end of your product name to help users better understand what your application does and it’s value proposition.