Pricing is required for purchasable listings on the SAP App Center. There’s good reason for you to display pricing. Solutions that display pricing are proven to convert at higher rates. If you do not display pricing and one of your competitors does, you will be put at a disadvantage, especially on the App Center as it is so easy to compare solutions.
Pricing Strategy and Setup
Free trial: We highly recommend offering a Free Trial. A trial edition of a product allows for all potential customers to test drive a product for a set period of time before purchasing. Customers want to try a product before they buy it.
The majority of our partners who offer a free trial do so with one that lasts for 30 days. On the App Center, free trials do not automatically convert into paid subscriptions.
When you first open the editions tab, you’ll see the edition that you chose in the initial set up screen already created. You can edit this one and modify however you like or click ‘add new edition.’
How Do I set up my free trial?
First, you’ll need to complete the ‘edition information’ block.
Now, you’re ready to set the duration and grace period of your free trial.
In this section, you have the opportunity to specify what is included with each free trial. You should use this space to specify how many users and other units such as storage space are included. You will be required to include at least one user.
Edition Features and Benefits
You should create separate features to define what features are included so that users are able to compare editions based on the functionality they will receive by purchasing that edition.
Low Price Starter Edition
We recommend adding a low-priced starter edition to allow for a small number of users to use the full functionality of your product for a longer period as a pilot, which may lead to a larger sale.
How do I set up my Low Price Starter edition?
Under payment plans, you should leave the free trial period and free trial grace period blank for your starter edition. If you would like to set up a free trial you should do so in the form of a separate edition. Under revenue model, you will need to specify whether your pricing will be recurring or if you will only charge the customer once.
If you choose one-time pricing as your revenue model, you’ll see the screen below.
One-time Price Per unit
For your starter edition, we recommend that you only include pricing for one tier of users.
If you would like to charge a one-time set-up fee when a customer purchases your product, you can enter the price here for all currencies enabled on the Listing Info tab.
Edition Features and benefits
Here, you should include edition features and benefits that define what is unique to this pricing plan.
If you’d also like to include a pricing edition that does not show pricing and allows the customer to contact you for custom pricing, you can create an Enterprise Edition.
Make sure that you check the “Enable Lead Generation” box. This will ensure that a Contact Me button is shown for this pricing edition and that no pricing is shown.
Set the free trial period to zero and the revenue model to free. Note that this will not show publicly.
You must set the number of included users. You’ll be able to modify this for each sale. Add any additional information for the customer to the edition features and benefits section. You can specify here that the number of users is variable.
Hidden Pricing Edition
A hidden pricing edition is used to process deals against that are closed using our Assisted Sales method. This process allows you to transact with your customer using customer specific terms and conditions and any payment method you choose. You and your customer sign an order form in your usual deal-making process.
How to create a hidden edition:
1. Create a new pricing edition
2. In the edition name field, include your customer company’s name
3. Ensure you check the box “hidden from marketplace customers” to ensure this pricing edition is not visible publiclly
4. Next enter your pricing information in the pricing details section. Contact email@example.com for assistance.